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MediaMagazine Conference for A Level Media Studies: Friday 19th January 2024, BFI Southbank, London

19 Jan 2024
Fully booked
£22 per student
BFI, Southbank, London

Booking enquires

General booking enquires:

Email Maria

Programme enquiries:

Email Claire

MediaMagazine brings together media academics and professionals for this year’s student conference at the BFI Southbank on Friday January 19th. Expect your students to be inspired by this varied line up of speakers covering a range of media forms. The conference aims to enrich students understanding of the theoretical framework that underpins all A Level Media Studies courses, drawing on ideas by set theorists and giving a platform to speakers and professionals who can offer insights into the media industries. We also hope to inspire your students to study the subject beyond A Level or maybe even work in the media industries themselves one day. Whatever the outcome, it’s always an enjoyable and enlightening day for all!

Programme & Speakers

The conference will begin at 10.15am and finish between 3.30pm and 4pm. Please note: the order and timings of the day will be confirmed later. Further speakers to be announced.



Claire Pollard welcomes you to the MediaMagazine Conference.



The Evolution of the Gaming Industry

Video games veteran Shahid Kamal Ahmad and new games designer Sophie Artemigi come together with EMC’s April McCarthy to talk about how the games industry has changed over the last 40 years.



Armando Iannucci in Conversation

With a career producing, writing and directing comedy in the UK and abroad, Armando Iannucci should have plenty of insight into the screen industries. He joins EMC's director Andrew McCallum to discuss his long and successful career. 



Queer Representation in Advertising

Video essayist Rowan Ellis joins us to talk about how the advertising industry portrays the LGBTQ+ community. Are all attempts at diversity a good thing or are advertisers just doing what they think will sell products?






The Aesthetics of British Urban Film

Clive Chijioke Nwonka presents an academic perspective on Black British Urban film and television, drawing on ideas from Stuart Hall. In his new books he has written about texts such as Blue Story and Top Boy.








Media Regulation

More than a decade since they wrote Media Regulation: Governance and the Interests of Citizens and Consumers, Sonia Livingstone and Peter Lunt are brought together once more in discussion with MediaMag Editor Claire Pollard.



Documentary Film

Charlie Phillips is a producer, curator and programmer who has worked for many years in the world of documentary film. He’ll be talking about his many roles including working for The Guardian, Sheffield Docfest and now the Folkestone Documentary Festival.



Conference ends between 3.30pm and 4pm.


Getting to the Conference


The BFI Southbank is a short walk from Charing Cross, Embankment, Waterloo and Southwark.


Routes 1, 4, 26, 59, 68, 76, 77, 139, 168, 171, 172, 176, 188, 211, 243, 341, 381, 507, 521, RV1


BFI Southbank has wheelchair access and fixed induction loops in all auditoria.

Getting to the Conference


The nearest stations are Waterloo (South Bank exit), Embankment and Charing Cross (cross Hungerford Bridge to reach the South Bank).

Tube (underground)

Tube stations within a 5 to 15-minute walk include: Euston, Euston Square, Kings Cross, Goodge Street, Russell Square, Tottenham Court Road and Warren Street. The closest tubes are Euston and Euston Square.


Routes 1, 26, 68, 76, 77, 168, 171, 172, 176, 188, 211, 243, 341, 381, RV1 all stop at Waterloo, a short walk from the BFI Southbank.


Coaches can drop off behind the BFI on Belvedere Road, there is coach parking nearby on Upper Ground Slip Road.

Arrangements on the Day


Registration will open at 9.30am and we ask you to be in your seats for 10am so we can begin promptly at 10.15am.

Entrance is via the Euston Road entrance to Friends House.

Teachers Accompanying Students

We expect all students to be accompanied by a teacher. There should be a minimum of 1 teacher per 10 students.


We request that teachers meet their students in advance, register as a group and sit with their groups of students. Teachers are responsible for ensuring that their own students maintain acceptable standards of behaviour in the auditorium and in the BFI building.

Lunch and Refreshments


You and your students will be responsible for providing your own lunches. There are sandwich shops along the river and local supermarkets close to Waterloo Station. The Benugo café in the BFI serves sandwiches, cakes and drinks.


Photo of April McCarthy

April McCarthy

April is a Media Consultant at the English and Media Centre and Head of Media and Film Studies at Hampstead School.

Photo of Claire Pollard

Claire Pollard

Claire Pollard is the advisory teacher for Media Studies at the English and Media Centre. She is the editor of Media Magazine and the programme leader for the Goldsmiths Media and English PGCE working with trainees in schools all across London. Prior to working at the centre she taught English and Media Studies for 15 years in inner London schools, most of the time at Stepney All Saints in Tower Hamlets where she established Media as a new curriculum subject. She has been an examiner for GCSE English literature and a moderator for A level Media Studies and has delivered CPD for OCR, the MEA and the BFI. Claire also contributed a chapter to Doing Text: Media After the Subject and she co-authored the second edition of Media Studies the Basics.
Photo of Andrew McCallum

Andrew McCallum

Andrew McCallum is Director of the English and Media Centre. Prior to that he ran a PGCE course in secondary English, and previously he taught for 15 years in London schools, spending most of that time at Acland Burghley School in Camden. He holds a doctorate in education, is author of Creativity and Learning in Secondary English (Routledge) and writes regularly for NATE's Teaching English magazine. If asked to name the EMC publication he's most proud of having worked on, it would be a three-way contest between Iridescent Adolescent, Diverse Shorts and Write On.

Photo of Sonia Livingstone

Sonia Livingstone

Sonia Livingstone DPhil (Oxon), OBE, FBA, FBPS, FAcSS, FRSA, is a professor in the Department of Media and Communications at the London School of Economics and Political Science. She has published 20 books including The Class: Living and Learning in the Digital Age and Media Regulation: Governance and the Interests of Citizens and Consumers. She has advised the Council of Europe, European Commission, European Parliament, UN Committee on the Rights of the Child, OECD, ITU and UNICEF on children’s online opportunities, risks and rights in the digital environment. She is currently leading the ‘Digital Futures for Children’ centre at LSE with the 5Rights Foundation. See

Photo of Shahid Kamal Ahmad

Shahid Kamal Ahmad

Shahid has been named one of Games Industry International's Top 10 Persons of the Year and 100 Top Influencers in the British Games Industry, Develop's 25 People that Changed Games, one of MCV's Brit List 100 and received Develop's Publishing Hero award for his team’s role in opening PlayStation up to developers and for commissioning No Man’s Sky, Hellblade, The Persistence, Velocity 2X, Hotline Miami, Rogue Legacy and over a hundred others. The Strategic Content initiative helped to establish countless developer and publisher success stories.

Having spent 41 years in the video games industry, Shahid is an Executive Producer for DeepWell DTx, coaches developers for PlayStation Talents, makes games (currently Chimera 2 and Super Bomber Moon X), helps others make games (Floor 13: Deep State), podcasts on 'Remaster' for Relay FM and is a patron for Safe in Our World.

He is the author of the Twitter viral sensation 'Code is Just'. In his spare time, Shahid likes to make music.

Photo of Peter Lunt

Peter Lunt

Peter Lunt is Professor in Media and Communication Department, University of Leicester. The main themes of his work have encompassed questions of the relation between social identity and consumer culture engagement in public life through the media cultural difference identity and social interaction in social media and the role of media regulators in public life. His research has been funded by the Economic and Social Research Council UK the European Commission and through a number of consultancy research projects and has been published in several books. He is the co-author of Media Regulation: Governance and the Interests of Citizens and Consumers and his new book, Goffman and the Media will be published in February 2024.

Charlie Phillips

Charlie Phillips is a documentary film producer, commissioner, programmer, and consultant. He works with documentary makers from all across the world as producer and consultant on creative and financing strategies. As Head of Stories, he commissions all short documentaries for Lyfta, an immersive learning platform for schools, featuring storyworlds including documentaries about inspiring real human stories. Charlie was previously the Head of Video at The Guardian, overseeing all moving image for the Guardian's platforms, including its award-winning documentaries, which included the winner of the short documentary Oscar in 2021, and best short at the BAFTAs 2022. He is currently the main programmer for Folkestone Documentary Festival, was previously Deputy Director and EP Industry Participation at Sheffield Doc/Fest, and has led training programmes and mentored filmmakers all across the world.

Photo of Rowan Ellis

Rowan Ellis

Rowan Ellis is a writer, video essayist, and LGBTQI+ advocate who creates content around queer history, pop culture, and activism. Her YouTube channel has over 210,000 subscribers and her videos have a collective total of nearly 8 million views. Her work has been covered in publications including Forbes, The Guardian, Teen Vogue, Elle UK, and BBC, and she is the co-founder and co-organiser of Ruckus Retreat, a residential retreat for creatives. She lives in London with her two cats — Persephone and Ichabod — and an oven perpetually full of baked goods.

Photo of Sophie Artemigi

Sophie Artemigi

Sophie Artemigi is a games designer who makes narrative mobile games. Her latest project Hook Up debuted at #1 on the App Store’s paid charts and was featured on the Editor’s List. She was named one of MCV’s 30 Under 30 in 2022 and is a BAFTA Connect member.

Clive Chijioke Nwonka

Clive Chijioke Nwonka is Associate Professor in Film, Culture and Society at UCL, and Faculty Associate of the UCL Sarah Parker Remond Centre for the Study of Racism and Racialisation, UK. Nwonka’s research centres on the study of Black British and African American film, with a particular focus on the images of Black urbanity. Nwonka has published extensively on racial inequality in the screen industries. Dr. Nwonka’s research is interdisciplinary and spans across Film Studies, literature, Cultural Studies, Black Studies and Sociology and he is the author of the forthcoming books Black Boys: The Aesthetics of British Urban Film (2023), and Black Arsenal: Race, Cultural Memory and Black British Identity (2024).

Photo of Armando Iannucci

Armando Iannucci

Armando Iannucci is a writer, director and producer who has been responsible for some of the best comedy films and TV shows both in the UK and abroad. He has written and directed The Personal History of David Copperfield starring Tilda Swinton and Dev Patel, The Death of Stalin starring Steve Buscemi and Sir Michael Palin and In the Loop starring James Gandolfini (aka Tony Soprano). He’s had success in the states as the creator of HBO comedies Avenue 5 and Veep but before that he was responsible for some of the best British comedy in the 90s and 00s writing and producing shows such as The Thick of It, The Day Today, The Mary Whitehouse Experience and the Alan Partridge film, radio and TV shows which have spanned more than 25 years.

Prices, Booking and Cancellations


  • The fee is £22 per student, with one free teacher place as follows: 1-9 students = 1 free teacher place; 10-19 students = 2 free teacher places and so on.
  • You will be automatically be allocated the correct number of teacher places and will need to provide details for each teacher attending. (These details can be amended, if necessary, when you tell us final numbers on 19 December.)
  • For additional teachers, or teachers attending without students, for their own interest or CPD, the charge is £50 each.


  • Book online and choose to pay by invoice.
  • Conference places will be allocated on a first come first served basis. 
  • Please note: we are unable to take provisional bookings.
  • Please do not make final travel arrangements until your final booking has been confirmed and we have contacted you to let you know that you have definitely been allocated places.
  • To book this conference you must be signed into one of the following accounts (registering an account first if you need to):
    • UK Educator Admin (purchasing)
    • UK Teacher – Home Address Only
    • UK Private Individual
    • Overseas
  • If you have a UK Educator Standard (non-purchasing) account you will not be able to book the conference. Sign in to your account and add it to your Wishlist. See the list of people able to book conferences at your organisation by clicking ‘My Account’, then ‘Our Admin Users’.


  • Cancellations or amendments can be made without charge until 5pm on Wednesday 13th December 2023.
  • All subsequent cancellations will be dealt with in the following way:
    • Cancellations after 5pm on Wednesday 13th December 2023 and up to 5pm on Friday 5th January 2024: 50% charge
    • Cancellations after 5pm on Friday 5th January 2024: 100% charge.

Changes to bookings and waiting list

If you have already secured places for this conference and need to make changes to your booking, please send final confirmation of the number of tickets you require on 13 December only. We will send an automatic reminder to submit this information the day before it is due. We cannot process any information which is sent before 13 December.

The waiting list will be updated on 14 December and if you've registered interest in additional places you will be notified that week if any have become available then.

Please note: We will be unable to make refunds in the case of weather, transport difficulties or circumstances beyond our control. Should EMC need to cancel the conference, a full refund will be on offer. (However, personal arrangements including travel, accommodation or hospitality relating to the conference which have been arranged by you or your institution are at your own risk and not refundable by us.) 

Fully booked

At a glance

19 Jan 2024
Bookings Close
08.00AM on 17 Jan 2024
BFI, Southbank, London